Training

IBM Unica Campaign 8.5 Architecture and Installation

Overview
This course focuses on the key implementation task of installing Unica Campaign 8. After reviewing and learning the architecture of the Unica Campaign environment, students will practice an actual installation of the Unica system in a Windows environment.
(This course is one of five classes in the Unica Campaign 8 learning series. To complete your learning you should also attend the Introduction to Unica Campaign 8, the Unica Campaign 8 Administration, the Unica Campaign 8 Reports Installation and Administration, and the Campaign Advanced Techniques classes.)

Audience
This course is for Unica administrators, implementers, and IT staff who are responsible for implementing Unica Campaign.

Prerequisites
You should have:
 Introduction to Unica Campaign 8 or equivalent.

Objective
 Identify the key components of Unica Campaign architecture and describe how they interact.
 Install the Unica Marketing Platform and the Unica Campaign application and their supporting structures.

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IBM Unica Campaign 8.5 Reports Installation and Administration

Overview
This course focuses on the key tasks for installing and administering Unica Reports. After reviewing and learning the reporting architecture, students will practice an actual installation of the IBM Cognos BI components and the Unica Reporting components in a Windows environment. Students will then learn how to generate the reporting data schemas, modify the reporting data model, and make quick modifications to report layout.
(This course is one of five classes in the Unica Campaign 8 learning series. To complete your learning you should also attend the Introduction to Unica Campaign 8, the Unica Campaign 8 Administration, the Unica Campaign 8 Architecture and Installation, and the Campaign Advanced Techniques classes.)

Audience
This course is for Unica administrators, implementers, and IT staff who are responsible for implementing Unica Campaigns and Unica Reports.

Prerequisites
Unica Campaign 8 Architecture and Installation is recommended.

Objective
 Identify the key components of Unica Reports and IBM Cognos BI
 Install both the IBM Cognos BI and the Unica Reports package, along with their supporting structures
 Generate and modify a Unica reports data schema and modify a reporting data model

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Introduction to IBM Unica Marketing Operations 8.5

Overview
This course provides a comprehensive introduction to Unica Marketing Operations for new users.
(This course is one of three classes in the Unica Marketing Operations learning series. To complete your learning you should also attend the Unica Marketing Operations 8 Administration and Unica Marketing Operations 8 Architecture and Installation classes.)

Audience
This course is for New Unica Marketing Operations users and marketing managers.

Prerequisites
There are no prerequisites for this class.

Objective
 Be familiar with Unica Marketing Operations terminology, processes, and procedures, and understand the relationships among them
 Be able to organize marketing efforts through the use of Unica Marketing Operation's Plans, Programs, and Projects components, and manage all related information
 Be able to create and manage Project Workflows, and their component stages, tasks, approvals, and alerts
 Understand and be able to create and manage marketing objects as components of marketing operations management
 Be able to use Unica Marketing Operations to manage marketing teams and assign tasks to them or to individuals
 Within Unica Marketing Operations, be able to manage digital assets that are associated with marketing efforts
 Be able to run Unica Marketing Operations reports
 Be able to use Unica Marketing Operations to establish and monitor budgets and expenses related to marketing operations

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IBM Unica Marketing Operations 8.5 Administration

Overview
This course provides instruction on the most common administrative tasks and functions in Unica Marketing Operations. Participants focus on the design, creation, and management of templates for custom planning objects and marketing objects.
(This course is one of three classes in the Unica Marketing Operations learning series. To complete your learning you should also attend the Introduction to Unica Marketing Operations 8 and the Unica Marketing Operations 8 Architecture and Installation classes.)

Audience
This course if for Unica Marketing Operations administrators.

Prerequisites
You should have:
 Introduction to Unica Marketing Operations or equivalent.
 Understanding of your organization's use of Unica Marketing Operations.
 Knowledge of relational database and ability to write SQL.Familiarity with XML is desirable.

Objective
 Identify the key stages of the methodology used to build Unica Marketing Operations templates
 Using the Form Editor to build customs forms
 Design metrics
 Build and administer custom marketing objects
 Build workflow templates
 Set up and manage security
 Manage asset libraries, alerts, accounts, searches, and lists
 Manage reporting

For Registration click here

IBM Unica Marketing Operations 8.5 Architecture and Installation

Overview
This course provides instruction and experience in an installation of the Unica Marketing Platform and Unica Marketing Operations.
(This course is one of three classes in the Unica Marketing Operations learning series. To complete your learning you should also attend the Introduction to Unica Campaign 8and the Unica Marketing Operations 8 Administration classes.)

Audience
This course is for:
 Unica Marketing Operations administrators

Prerequisites
You should have:
 Introduction to Unica Marketing Operations or equivalent.
 Understanding of your organization's use of Unica Marketing Operations.
 Knowledge of relational database and ability to write SQL.Familiarity with XML is desirable.

Objective
 Identify the key components of Unica Marketing Operations installation and describe how they interact.
 Install the Unica Marketing Platform, the Unica Marketing Operations application and their supporting structures.

For Registration click here

Introduction to IBM Unica Campaign 8.6

Overview
This course explores the basics of designing, building, and executing a marketing campaign using IBM Unica Campaign. This course prepares you to configure IBM Unica Campaign's processes for use in campaigns from simple to moderate in complexity, use data structures in campaigns, create offers and apply them to campaigns, and to track responses to campaigns.
This course is one of five classes in the IBM Unica Campaign 8 learning series. To complete your learning you should also attend the IBM Unica Campaign 8 Administration, the IBM Unica Campaign 8 Architecture and Installation, the IBM Unica Reports Installation and Administration, and the IBM Unica Campaign Advanced Techniques classes.

Audience
This basic course is for new users of IBM Unica Campaign, and Unica Partners who will be designing, building, and executing campaigns.
For Unica Partners:
 This course is part 1 of 5 in the Unica learning series.
 Partners should attend all four parts.

 Part 1: Introduction to IBM Unica Campaign 8
 Part 2: IBM Unica Campaign 8 Administration
 Part 3: IBM Unica Campaign 8 Architecture and Installation
 Part 4: IBM Unica Reports Installation and Administration
 Part 5: IBM Unica Campaign Advanced Techniques

Prerequisites
Learners should have general knowledge of database marketing.

Objective
 Navigate the IBM Unica Campaign user interface
 Design, build, test, and execute Campaign flowcharts to support your marketing tasks
 Access your marketing data in IBM Unica Campaign via table mappings and catalogs
 Create offers and use them in your Campaigns
 Understand the response tracking features of IBM Unica Campaign
 View the standard analytical reports
 Schedule flowcharts and read flowchart logs
 Create offer attributes and offer templates

For Registration click here

IBM Unica Campaign 8.6 Administration

Overview
This course presents a comprehensive view of IBM Unica Campaign's administrative and management tasks, including topics on IBM Unica Campaign architecture, security, configuration, performance, and reports. This course is one of five classes in the IBM Unica Campaign 8 learning series. To complete your learning, you should also attend the Introduction to IBM Unica Campaign 8, the IBM Unica Campaign 8 Architecture and Installation, the IBM Unica Reports Installation and Administration, and the IBM Unica Campaign Advanced Techniques classes.

Audience
This intermediate course is for Marketing administrators who are responsible for management and administration of marketing campaigns.

Prerequisites
You should have attended Introduction to Unica Campaign 8 or equivalent.

Objective
 Configure components of the IBM Unica Marketing Platform, including dashboards, the Scheduler, and Target Cell Spreadsheets
 Manage security for users and objects
 Use a variety of techniques to monitor and improve the performance of an IBM Unica Campaign installation
 Configure IBM Unica Campaign for data source access, set up audience levels, and create custom attributes
 Define and describe the reporting architecture and supporting data structures, and be able to identify points of customization
For Unica Partners:
This course is part 2 of 5 in the Unica learning series.
Partners should attend all five parts.
 Part 1: Introduction to IBM Unica Campaign 8
 Part 2: IBM Unica Campaign 8 Administration
 Part 3: IBM Unica Campaign 8 Architecture and Installation
 Part 4: IBM Unica Reports Installation and Administration
 Part 5: IBM Unica Campaign Advanced Techniques

For Registration click here

IBM Unica Campaign Advanced Techniques

Overview
This course is for advanced users of IBM Unica Campaign. Class participants will learn how to build effective and high performing Campaign flowcharts, learn techniques for designing table catalogs, and use various utilities to become more productive with the product.
This course is one of five classes in the IBM Unica Campaign8 learning series. To complete your learning you should also attend the Introduction to IBM Unica Campaign , the IBM Unica Campaign Administration, the IBM Unica Campaign Architecture and Installation, and the IBM Unica Campaign Reports Installation and Administration classes.

Audience
This intermediate course is for Advanced users of IBM Unica Campaign.

Prerequisites
You should complete:
 Introduction to IBM Unica Campaign

For IBM Unica Partners:
 This course is part 5 of 5 in the IBM Unica learning series.

Partners should attend all five parts:

 Part 1: Introduction to IBM Unica Campaign
 Part 2: IBM Unica Campaign Administration
 Part 3: IBM Unica Campaign Architecture and Installation
 Part 4: IBM Unica Reports Installation and Administration
 Part 5: IBM Unica Campaign Advanced Techniques

Objective
 Incorporate user variables, advanced expressions, and triggers in Campaign flowcharts
 Build flexible and effective table catalogs
 Understand the response tracking attribution methods of IBM Unica Campaign
 Understand the way flowchart cells are managed by use of files and temp tables
 Build high performing flowcharts

For Registration click here